6 Major Ways Writing an eBook Helps Your Business
I can hear the arguments.
“Where’s the time to write an eBook when I have a business to run?” Hello, ghostwriters.
“How does writing an eBook help my business?” Well, we’ll get to that.
“I am a businessperson, not a writer.”
This is probably the junction where you expect me to agree with you. But your argument is only valid if you were writing Les Misérables.
That’s a fictional book for those who haven’t read it or heard of it. If you were writing fiction, I can understand why you don’t think you need a book for your business, as that requires a wide imagination and creativity.
Although even that’s solvable with ghostwriters.
However, that might not be an option if you prefer to write your books yourself. Thankfully, the eBook in question here is not fiction, but a professional book to educate your customers and prospects on a major subject in your field.
You can and should consider writing an eBook because it helps your business.
I could list out the ways writing an eBook helps your business and call it a day, but I have an idea you need more convincing, so let’s look at them.
How Writing an eBook Helps Your Business
1. It Increases Credibility
The first reason you should write an eBook is that it increases your credibility. It positions you as an authority in your field.
Think about it — if someone takes the time to write a whole book about a topic, they probably know what they’re talking about, right? At least, most people will think that way.
So, it goes without saying that when potential clients or customers come across your eBook, they immediately view you as someone who’s knowledgeable and trustworthy. Your book gives you a professional stamp of approval.
Plus, people want to do business with experts; an eBook helps you wear that expert badge with confidence.
2. It Increases Brand Visibility
An eBook is your very own marketing tool that never stops working for you. Once published, it can be shared, downloaded, passed around, and promoted on multiple platforms, all of which help people discover your brand.
If it’s informative, engaging, and valuable, readers will naturally share it with their network, increasing your business’s organic exposure and visibility.
Whether it’s through social media, email marketing, or online communities, your eBook puts your name in front of people who might never have heard of you otherwise.
3. It Generates Leads
An eBook is one of the most effective lead magnets out there. It is particularly effective for building an email list.
By offering it in exchange for an email address or contact information, you’re building a database of people already interested in what you have to offer. That’s gold in business as these leads are warmer than cold calls and more targeted than random ads.
If you follow these leads up with the right follow-up strategy, you can turn curious readers into loyal customers. And the good thing is they already trust you because you gave them value upfront.
4. It Improves Sales
An eBook can directly and indirectly boost your sales. When someone reads your book, they’re getting a taste of your expertise, and if they like what they see, they’re more likely to buy your products or services.
You can also use your eBook to gently guide readers toward your paid offerings with subtle calls-to-action throughout the content.
Instead of just selling, you’re educating and building trust, and that’s what often seals the deal.
5. It Can Be Used to Generate Revenue
While many people give away eBooks for free, you can absolutely sell yours, especially if it offers deep insights, valuable frameworks, or actionable steps.
And since it isn’t your main source of revenue, it won’t matter how much you sell it, but every download brings in income anyway.
You can even make it into a series with a first version for free and a more detailed version for sale. Plus, once the eBook is written, there are no recurring production costs.
You can sell it over and over again with little to no extra effort, which is a smart way to add a passive income stream to your business.
6. It Can Be Used to Market Your Business
Your eBook is more than just content; it’s a marketing tool. Rather than just using it to pass information, you can introduce readers to your brand story, highlight your services, and even feature client success stories.
An eBook allows you to communicate your brand message in a deeper, more personal way than an Instagram post or an ad. And you are doing all that while providing value, which makes readers more receptive to your offers.
Bottomline
I understand that writing might not come easy to you because of some many reasons, including the fact that you have a business to run. Well, thankfully, you can hand that job over to us at Nnika Publishing.
We can help you bring your book to life from ideation to final publishing stage. Let’s talk if you are ready to publish your book to expand the reach of your business.
FAQs
1. Do I need to be a professional writer to publish an eBook for my business?
No, you don’t need to be a professional writer to publish an eBook. If you can do a decent job, it is more important to share valuable insight your audience needs. However, strong writing helps, because you don’t want prospects to questions your expertise because you are unable to express it rightly. So, if you are unsure, you can hire a ghostwriter, editor, or use writing tools to polish your content.
2. How long should a business eBook be?
Your eBook can be as short as 10 pages or as long as 100, it depends on your topic and goals. The best strategy is to aim to provide real value without overwhelming the reader. A well-structured, easy-to-digest eBook that solves a problem is more powerful than a long one that is full of fluffy.
3. Where can I promote my eBook?
You can promote your eBook on your website, blog, social media platforms, email newsletters, and even through paid ads. You can also market it on LinkedIn groups, Facebook communities, and podcasts relevant to your industry. Additionally, you can partner with influencers or other businesses to expand your reach.